DENVER, CO - Denver Mattress is pleased to announce a $108,620 donation to the Intermountain Division of The Salvation Army through their 12th annual holiday charity campaign.

The charity campaign ran from November 24th until December 25th, during which Denver Mattress matched every dollar donated to The Salvation Army missions within the Colorado areas of Denver, Grand Junction, Colorado Springs, and Pueblo, as well as San Angelo, Texas.

Lt. Colonel Daniel Starrett, Intermountain Division of The Salvation Army, said, "The Salvation Army truly appreciates the continued support of Denver Mattress. Through the generosity of our partners, The Salvation Army was able to provide 23,650 nights of lodging for Denver's Homeless."



The Salvation Army
Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people's needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains.

Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at http://www.IMSALVATIONARMY.ORG

Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

Compass Outreach Media
Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. http://www.compass-om.com

For Immediate Release
Contact: John Knippenberg / Furniture Row Marketing
john.knippenberg@furniturerow.com


###

Denver, CO - Denver Mattress Company (DMC) and Association of Gospel Rescue Missions (AGRM) are pleased to announce that their charity campaign this holiday season raised $266,512 for those in need.

From November 11th to the 24th, DMC pledged to match every dollar donated to the 63 participating rescue missions, with a $2,500 cap per market. $116,512 donations in all were made and there was a large increase in individual organizations meeting their match goal. Though the missions did not reach the original cap of $150,000 that DMC pledged to match, DMC has decided nonetheless to generously donate the entire amount to the AGRM.

Carole Murphrey, Executive Director of the Good Samaritan Rescue Mission in Corpus Christi where they raised $9,973, said, "What an incredible gift! We are so grateful for the opportunity that [DMC has] provided each year. This helps to make a sweet ending to a very tough year."

Association of Gospel Rescue Missions
"Founded in 1913, Colorado Springs-based AGRM is North America's oldest and largest network of independent crisis shelters and rehabilitation centers, offering radical hospitality in the name of Jesus. Each year member rescue missions serve approximately 42 million meals, provide more than 15 million nights of lodging, bandage the emotional wounds of thousands of abuse victims, and graduate 18,000-plus individuals from addiction-recovery programs. For more information or to locate an AGRM member organization, see www.agrm.org, or call (719) 266-8300."

Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® www.denvermattress.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit www.FurnitureRowRacing.com

Compass Outreach Media
Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. www.compass-om.com

For Immediate Release
Contact: John Knippenberg / Furniture Row Marketing
john.knippenberg@furniturerow.com

###

DENVER, CO, November 22 2011 - National furniture retailer Furniture Row Companies including specialized home furnishings and bedding retailers, Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Company have entered into a second multi-faceted agreement with the foundation of Heisman Trophy winner and NFL Quarterback, Tim Tebow. Furniture Row previously provided consultation, interior design services and furnishings for Tim Tebow's home in Denver, Colorado.

The agreement calls for Tebow to work with Denver Mattress again in their efforts to raise funds in support of orphanage services via the Tim Tebow Foundation. "The Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need," explained Tim. "With the help of great people and amazing companies like Furniture Row, we will make a difference." A special promotional marketing effort featuring Mr. Tebow and his foundation will be included in upcoming Denver Mattress advertising.

"Denver Mattress is pleased to be in a position to work with the Tim Tebow Foundation and to assist in their efforts to help orphans around the globe," said Dan Visser, President of the Denver Mattress Company. "Together with Tim's support, Denver Mattress can continue to positively impact lives worldwide."

The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tim Tebow's public speaking and special events, the Foundation devotes significant effort to serving orphanages around the world. For more information, please visit http://www.timtebowfoundation.org

Denver Mattress Company
Denver Mattress manufactures its mattresses in its own factory, then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

For Immediate Release
Contact: John Knippenberg / Furniture Row Marketing
john.knippenberg@furniturerow.com

Angel Gonzalez & Robby Tebow
XV Enterprises, LLC
www.XVEnterprises.com

###

DENVER, CO, November 18th - Denver Mattress Company announces its 12th annual Operation Rest Assured charity campaign with The Salvation Army Intermountain Division to help those in need this holiday season.

From November 24th until December 25th, Denver Mattress will match every dollar donated to the Salvation Armies up to $150,000 in the Colorado areas of Denver, Grand Junction, Colorado Springs, and Pueblo, as well as San Angelo, Texas. Components of the campaign will include in-store signage, customized landing pages for donations, geo-targeted banner advertising, and direct contributions from Denver Mattress.

Lt. Colonel Daniel Starrett, the Divisional Commander of The Salvation Army Intermountain Division, says, "The Salvation Army's Red Kettle Campaign started in 1881 in San Francisco as a way to raise money to provide a Christmas Dinner to the area's needy. Today, the red kettles are a holiday tradition that helps make the work of The Salvation Army possible year round. The donations made to local red kettles stay in the community and help provide services to those in need. This year, the need for The Salvation Army's Red Kettle Campaign is even greater as we reach out to more families and individuals than ever before. The partnership with Denver Mattress and the Operation Rest Assured Campaign will allow us to play a large role in successfully meeting the needs of those in the community. We are grateful for Denver Mattress's continuing support."

Last year's promotions raised over $108,000 but Denver Mattress hopes to end this year with a record $150,000.

The Salvation Army
Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people's needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains. Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at http://www.IMSALVATIONARMY.ORG

Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

Compass Outreach Media
Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. http://www.compass-om.com

For Immediate Release
Contact: John Knippenberg / Furniture Row Marketing
john.knippenberg@furniturerow.com


###

DENVER, CO, November 1st - The Denver Mattress Company (DMC) is pleased to announce their ninth annual charity partnership with the Association of Gospel Rescue Missions (AGRM) as together they continue to help those in need during the holidays.

DMC will match every dollar that is donated to one of the 63 missions across 27 states from November 11th until the 24th. Individual missions will be able to receive up to $2,500 from DMC per market, with a $5,000 donation to AGRM to help support their overall efforts in coordinating relief. The missions will be able to use the donations for the specific needs of their own community for necessities such as food, warm clothing, shelter, or assistance.

This is the third year DMC has used an online campaign strategy. Using website banners ads, campaign landing pages designed to receive donations for each unique rescue mission, and the local promotion by AGRM members, DMC hopes to attract up to $150,000 in all this year. Last year's efforts yielded $132,399 in local community support, and saw a 181% increase in donors from the year prior.

Association of Gospel Rescue Missions
"Founded in 1913, Colorado Springs-based AGRM is North America's oldest and largest network of independent crisis shelters and rehabilitation centers, offering radical hospitality in the name of Jesus. Each year member rescue missions serve approximately 42 million meals, provide more than 15 million nights of lodging, bandage the emotional wounds of thousands of abuse victims, and graduate 18,000-plus individuals from addiction-recovery programs. For more information or to locate an AGRM member organization, see www.agrm.org, or call (719) 266-8300."

Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® www.denvermattress.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit www.FurnitureRowRacing.com

Compass Outreach Media
Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. www.compass-om.com

For Immediate Release Contact:
John Knippenberg
Furniture Row Marketing
john.knippenberg@furniturerow.com

###

DENVER, July 21st, 2011 - National furniture retailer Furniture Row's Denver Mattress Company and the Tim Tebow Foundation collaborated to raise $200,000 for the "Your Dreams Improve and so Do Theirs" campaign, in support of orphanage services.

The promotion pledged that Denver Mattress would donate $15 to the Tim Tebow Foundation for every mattress sold from May 19th until June 22nd. Components of the campaign included in-store signage, radio commercials, newspaper ads, catalogs, magazines, digital components, social media, online landing pages, and television advertisements.

Though the promotion lasted less than 5 weeks, Denver Mattress was able to reach the initial donation cap of $100,000 quickly enough for Dan Visser, President of Denver Mattress Company, to raise the cap amount to $200,000. "Denver Mattress Company was thrilled to be able to go above and beyond what we had originally set out to do," explained Dan. "We look forward to future opportunities to make a positive impact in the world."

"I am passionately driven to make a difference in the lives of people who need it most," said Tim, whose Tim Tebow Foundation has partnered with Furniture Row since September of 2010. "With the help of great people and amazing companies like Furniture Row, we will make a difference."

The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tim Tebow's public speaking and special events, the Foundation devotes significant effort to serving orphanages around the world. For more information, please visit http://www.timtebowfoundation.org

Denver Mattress Company
Denver Mattress manufactures its mattresses in its own factory, then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

###

Denver Mattress and the Tim Tebow Foundation Team up to Help Orphans

DENVER, CO: May 18, 2011 ? National furniture retailer Furniture Row's Denver Mattress Company and the Tim Tebow Foundation announced today a charity collaboration to raise funds in support of orphanage services.

For every mattress sold from May 19th until June 22nd during the "Your Dreams Improve and so Do Theirs" Campaign, Denver Mattress will donate $15 to the Tim Tebow Foundation (up to a maximum of $100,000.00) to help continue their work providing for orphans in the United States and around the world.

"The Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need," explained Tim. This is the first fundraiser between Furniture Row and the Tim Tebow Foundation since their partnership began in September of 2010, when Furniture Row started by providing consultation, interior design services, and furnishings for Tim Tebow's new home in Denver, Colorado.

"Denver Mattress is pleased to be in a position to work with the Tim Tebow Foundation and to assist in their efforts to help orphans around the globe," said Dan Visser, President of the Denver Mattress Company. "Together with Tim's support, Denver Mattress can continue to positively impact lives worldwide."

Both organizations are looking forward to continuing their endeavors to help those in need.


The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tim Tebow's public speaking and special events, the Foundation devotes significant effort to serving orphanages around the world. For more information, please visit http://www.timtebowfoundation.org

Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

Contact:
John Knippenberg / Furniture Row Marketing
john.knippenberg@furniturerow.com


Angel Gonzalez
XV Enterprises, LLC
www.XVEnterprises.com


###

DENVER, May 4th, 2011 - The Oak Express "Not Natural" television ad campaign originally ran in the early 2000's and was loved by customers, spoofed by media and even pastors, and lauded by experts. So it should be no surprise that national furniture retailer Furniture Row Companies, the parent company of Oak Express and other Furniture Row Shopping Center stores Sofa Mart, Bedroom Expressions and Denver Mattress Company, is bringing back the popular commercials.

Bill McKendry, one of the campaign's creators and National Marketing Director for Furniture Row Companies said: "Our hope is that the commercials will not only bring nostalgia and laughs to television viewers, but that it also serves as a reminder to furniture shoppers that Oak Express is still committed to high quality furnishings made of natural woods."

Returning from the Oak Express campaign are the television spots "Teen Angst," "Officer," "Directions," "Repair Shop," "Green Lawn," and "Hair Spray." The "Directions" ad was once featured on the BBC television show Commercial Breakdown,which features humorous television commercials from around the world. "Repair Shop" and "Green Lawn" were both featured on the internationally syndicated television show Worlds Greatest Commercials. All the spots making a return have won numerous national and international awards for their creative excellence.

The humor featured in the campaign is quirky and sardonic, using every day occurrences that are accepted as routine. Instead of the expected outcome, each event has a sharp twist, revealing the situation in a new, laughable light. It's best shown in the spot "Teen Angst," featuring two punk rock teenagers who at first appear to be on the verge of asking their parents if they can go out on a Saturday night. Suddenly, they hold up a puzzle with kittens on it, asking instead that their parents work on the puzzle with them. Oak Express/Furniture Row believe the point of difference messaging of the campaign is as, if not more, relevant today as when these commercials first ran.

Tim VanRyn, National General Manager of Oak Express stores, reinforced this point by saying: "While the 'norm' when it comes to furniture production and retail today means using plastics, veneers and particle board, we at Oak Express just don't see it that way. We're dedicated to providing our customers with solidly-built furnishings made with high quality materials and sold at the lowest cost possible.


About Oak Express
Oak Express sets itself apart by only carrying furnishings made from fine woods like oak, cherry, maple, pine, and more. From dining and entertainment to home office, Oak Express offers consumers a chance to own quality, long lasting furniture at very affordable prices. Oak Express is the largest cash buyer of wood furniture in the country.

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Denver, CO - Denver Mattress Company donated over $108,000 to the Intermountain Division of The Salvation Army through their 11th annual Operation Rest Assured charity campaign.

Denver Mattress underwrote a comprehensive direct donation fundraising awareness campaign in November and December 2010 for this effort. Components of the campaign included in store signage, an online matching gift program landing page, geo-targeted banner advertising and a direct contribution from the Denver Mattress Company.

Intermountain Division Commander, Major Victor Doughty, shared his thoughts about the campaign, “We are grateful for this vital partnership with Denver Mattress Company; they are committed to giving back to the community and in aiding The Salvation Army with our life changing programs. This will benefit many thousands of our Colorado neighbors.”

Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people’s needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains.

Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at IMSALVATIONARMY.ORG

Denver Mattress Company is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold. In many cases prices at Denver Mattress can be up to 50 percent less than other competitors. For more information regarding the company visit DenverMattress.com.

###

Furniture Row is pleased to announce the grand opening of a new Furniture Row Shopping Center containing four specialty furniture stores in one convenient location. The Center is located at 8215 Ikea Boulevard in Charlotte, North Carolina (28262), and includes the retail stores Oak Express, Bedroom Expressions, Sofa Mart, and Denver Mattress Company. The grand opening is scheduled for January 21st, 2011. Regular store hours will be Monday through Saturday from 10am to 9pm, and Sundays 12pm to 6pm.

“The Center will bring a unique furniture shopping experience to the area,” said Bill McKendry, Marketing Director for Furniture Row. “Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category, and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they guarantee their prices to be the lowest.” Oak Express specializes in using fine materials in furniture such as oak, cherry, pine, maple, and more, for the dining room, entertainment center, and home office. As the largest cash buyer of wood furniture in the country, Oak Express offers consumers a chance to own quality, long lasting furniture at affordable prices. Bedroom Expressions concentrates on all levels of bedroom furnishing, with a large selection of furniture as well as accessories. Additionally, Bedroom Expressions is the authorized dealer for Big Sur Waterbeds and the Linen Shoppé. Sofa Mart focuses on leather and upholstered sofas, along with accent pieces such as coffee tables, armoires, and home accessories for living rooms or family rooms. With such a vast selection offered at Sofa Mart, anyone can find a style, and a price, to fit their home.

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a manufacturer and retailer. It manufactures, distributes, and retails its own private label, providing full control over how its products are priced and sold without the middleman’s markup. Customers get brand name quality mattresses for as much as 50 percent less, with warranties starting at ten years on every mattress sold. Furniture Row offers a 200% price pledge guarantee. This states that if within 30 days of purchase, the customer finds the identical item advertised for less at another local store, Furniture Row will refund 200% of the difference! In addition, Furniture Row provides a variety of financing options designed to cater to the customer's needs. The Furniture Row Outlet store currently located at 10101 East Independence Boulevard in Matthews, North Carolina, will remain open.

The Furniture Row Companies make up one of the largest family owned specialty home furnishings and bedding retailers, operating over 330 stores in 31 states. For more information, please visit FurnitureRow.com Furniture Row is also dedicated to donating to charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit FurnitureRowRacing.com.

###

Denver, CO, October 28, 2010 - National furniture retailer Furniture Row Companies including specialized home furnishings and bedding retailers, Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Company have entered into multi-faceted agreement with Heisman Trophy winner and NFL Quarterback, Tim Tebow. As part of their relationship, Furniture Row will provide consultation, interior design services and furnishings for Tim Tebow's new home in Denver, Colorado. The agreement calls for Tebow to work with Denver Mattress in their efforts to raise funds in support of orphanage services via the Tim Tebow Foundation. "The Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need," explained Tim. A special promotional marketing effort featuring Mr. Tebow will be included in upcoming Denver Mattress advertising.

"Denver Mattress is pleased to be in a position to work with the Tim Tebow Foundation and to assist in their efforts to help orphans around the globe," said Dan Visser, President of the Denver Mattress Company. "Together with Tim's support, Denver Mattress can continue to positively impact lives worldwide".

About The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tim Tebow's public speaking and special events, the Foundation devotes significant effort in serving Christ-centered orphanages around the world. For more information, please visit TimTebowFoundation.org or TimTebow.com

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit FurnitureRowRacing.com.

###

Retailer to offer deep discounts and fast-rotating inventory in 3-day per week stores

Denver, CO, October 26, 2010 - Furniture Row Companies will open new Weekends @ Furniture Row stores in Grand Rapids and Kalamazoo/Portage next month. Grand Rapids and Kalamazoo will be two of six markets nationwide to unveil the innovative retail format for Furniture Row: a weekends-only, high-volume furniture store featuring a new selection of first-quality merchandise each week at discounts up to 70 percent off comparable merchandise at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," explained Bill McKendry, marketing director for Furniture Row Companies. "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent."

Catering to strong consumer trends to shop for furniture on weekends, the stores will be open only Fridays through Sundays. By bringing in new merchandise each week, Weekends @ Furniture Row will offer customers the experience of shopping virtually a new store each time they stop in.

The stores will carry a fresh inventory of name-brand fine wood dining, entertainment and home office furnishings; sofas and upholstered furniture and accent pieces; mattresses; and bedroom furniture and accessories from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery.

The Weekends @ Furniture Row stores will be located at the sites of the current Furniture Row Outlets at 2301 28th St., S.E. in Grand Rapids and 6934 S. Westnedge Ave. in Portage. The grand opening for both stores will be Fri., Nov. 5. The current outlets will be closed Oct. 31- Nov. 4 to prepare for the grand opening.

Over the same weekend, Furniture Row will launch Weekends @ Furniture Row in four other markets, including Appleton and Green Bay, WI; Jonesboro, AR; and St. George, UT.

"We chose a great mix of communities and store types to launch this concept," said McKendry. "We're very exited about what we consider to be a 'winning formula' for our customers. The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating over 330 stores in 31 states. Furniture Row is dedicated to supporting charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Retailer to offer deep discounts and fast-rotating inventory in 3-day per week stores

Denver, CO, October 26, 2010 - Furniture Row Companies will open new Weekends @ Furniture Row stores in Green Bay/Ashwaubenon and Appleton/Grand Chute next month. Green Bay and Appleton will be two of six markets nationwide to unveil the innovative retail format for Furniture Row: a weekends-only, high-volume furniture store featuring a new selection of first-quality merchandise each week at discounts up to 70 percent off comparable merchandise at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," explained Bill McKendry, marketing director for Furniture Row Companies. "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent." Catering to strong consumer trends to shop for furniture on weekends, the stores will be open only Fridays through Sundays.

By bringing in new merchandise each week, Weekends @ Furniture Row will offer customers the experience of shopping virtually a new store each time they stop in. The stores will carry a fresh inventory of name-brand home furnishings, accessories and mattresses from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery. The new Weekends @ Furniture Row will retain the convenience of the Furniture Row Shopping Centers, with four specialty stores each focused on a distinct category: fine wood dining, entertainment and home office furnishings; sofas and upholstered furniture and accent pieces; bedroom furniture and accessories; and mattresses.

The Weekends @ Furniture Row stores will be located at the sites of the current Furniture Row Shopping Centers at 2594 S. Oneida in Ashwaubenon and 1480 N. Colorado in Grand Chute. The grand opening for both stores will be Fri., Nov. 5. The current centers will be closed Oct. 31- Nov. 4 to prepare for the grand opening. Over the same weekend, Furniture Row will launch Weekends @ Furniture Row in four other markets, including Grand Rapids and Kalamazoo, MI; Jonesboro, AR; and St. George, UT.

"We chose a great mix of communities and store types to launch this concept," said McKendry. "We're very exited about what we consider to be a 'winning formula' for our customers. The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating over 330 stores in 31 states. Furniture Row is dedicated to supporting charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Retailer to offer deep discounts and fast-rotating inventory in 3-day per week store

Denver, CO, October 26, 2010 - Furniture Row Companies will open a new Weekends @ Furniture Row store in Jonesboro next month. Jonesboro will be one of six locations nationwide to unveil the innovative retail format for Furniture Row: a weekends-only, high-volume furniture store featuring a new selection of first-quality merchandise each week at discounts up to 70 percent off comparable merchandise at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," explained Bill McKendry, marketing director for Furniture Row Companies. "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent."

Catering to strong consumer trends to shop for furniture on weekends, the store will be open only Fridays through Sundays. By bringing in new merchandise each week, Weekends @ Furniture Row will offer customers the experience of shopping virtually a new store each time they stop in.

The store will carry a fresh inventory of name-brand fine wood dining, entertainment and home office furnishings; sofas and upholstered furniture and accent pieces; mattresses; and bedroom furniture and accessories from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery.

Weekends @ Furniture Row will be located at the site of the current Furniture Row Center at 1618 Brown Ln. Access Rd. The grand opening will be Fri., Nov. 5. The current store will be closed Oct. 31- Nov. 4 to prepare for the grand opening.

Over the same weekend, Furniture Row will launch Weekends @ Furniture Row in five other markets, including Grand Rapids and Kalamazoo, MI; Appleton and Green Bay, WI; and St. George, UT. "We chose a great mix of communities and store types to launch this concept," said McKendry. "We're very exited about what we consider to be a 'winning formula' for our customers. The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating over 330 stores in 31 states. Furniture Row is dedicated to supporting charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Retailer to offer deep discounts and fast-rotating inventory in 3-day per week store

Denver, CO, October 26, 2010 - Furniture Row Companies will open a new Weekends @ Furniture Row store in St. George next month. St. George will be one of six locations nationwide to unveil the innovative retail format for Furniture Row: a weekends-only, high-volume furniture store featuring a new selection of first-quality merchandise each week at discounts up to 70 percent off comparable merchandise at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," explained Bill McKendry, marketing director for Furniture Row Companies. "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent."

Catering to strong consumer trends to shop for furniture on weekends, the store will be open only Thursdays through Saturdays. By bringing in new merchandise each week, Weekends @ Furniture Row will offer customers the experience of shopping virtually a new store each time they stop in.

The store will carry a fresh inventory of name-brand home furnishings, accessories and mattresses from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery. The new Weekends @ Furniture Row will retain the convenience of the Furniture Row Shopping Center, with four specialty stores each focused on a distinct category: fine wood dining, entertainment and home office furnishings; sofas and upholstered furniture and accent pieces; bedroom furniture and accessories; and mattresses.

Weekends @ Furniture Row will be located at the site of the current Furniture Row Shopping Center at 235 Sunland Dr. The grand opening will be Thurs., Nov. 4. The current store will be closed Oct. 31- Nov. 3 to prepare for the grand opening.

Over the same weekend, Furniture Row will launch Weekends @ Furniture Row in five other markets, including Green Bay and Appleton, WI; Grand Rapids and Kalamazoo, MI; and Jonesboro, AR. "We chose a great mix of communities and store types to launch this concept," said McKendry. "We're very exited about what we consider to be a 'winning formula' for our customers. The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating over 330 stores in 31 states. Furniture Row is dedicated to supporting charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions. For more information, please visit FurnitureRow.com.

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Denver, CO - Denver Mattress Company donated over $108,000 to the Intermountain Division of The Salvation Army through their 10th annual Operation Rest Assured charity campaign.

Denver Mattress underwrote a comprehensive direct donation fundraising awareness campaign in November and December 2009 for this effort. Components of the campaign included in store signage, an online matching gift program landing page, geo-targeted banner advertising and a direct contribution from the Denver Mattress Company.

Intermountain Division Commander, Major Victor Doughty, shared his thoughts about the campaign, "We are grateful for this vital partnership with Denver Mattress Company; they are committed to giving back to the community and in aiding The Salvation Army with our life changing programs. This will benefit many thousands of our Colorado neighbors."

Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people's needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains.

Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at IMSALVATIONARMY.ORG

Denver Mattress Company is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold. In many cases prices at Denver Mattress can be up to 50 percent less than other competitors. For more information regarding the company visit DenverMattress.com.

###

"The Center will bring a unique furniture shopping experience to the area," said Bill McKendry, Marketing Director for Furniture Row. "Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they all guarantee their prices to be the lowest."

Here's a run down on each store brand and their specialty...

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand name quality mattresses for as much as 50 percent less. Denver Mattress stands behind their product by offering at least a 10-year warranty on every mattress sold.

Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories. The kind of furniture you would use in your living room and family room areas of the home.

The chain provides a large variety of styles, some of which are reminiscent of those found in high-end department stores and fashionable furnishings catalogs, but without sacrificing quality, comfort or durability, more attractively priced and readily available.

Oak Express sets itself apart by only carrying furnishings made from fine woods like oak, cherry, maple, pine, and more. From dining and entertainment to home office, Oak Express offers consumers a chance to own quality, long lasting furniture at very affordable prices. Oak Express is the largest cash buyer of wood furniture in the country.

Bedroom Expressions provides a unique retail experience, a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices.

Furniture Row also offers a 200% price pledge guarantee. This states that if within 30 days of purchase, the customer finds the identical item advertised for less at another local store, Furniture Row will refund 200% of the difference! In addition, Furniture Row provides a variety of financing options designed to cater to the customer's needs.

Furniture Row is also dedicated to donating to charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions.

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###

Denver, CO - National furniture retailer Sofa Mart and Furniture Row Outlet, specialty stores of Furniture Row Companies, have donated over $231,000 to aid the estimated two million street children in Mexico City.

The charity campaign titled, "Hope Is Always In Style," allocated $20 for every sofa sold from 8/19/09 through 9/23/09. Those proceeds will benefit World Vision's "Niños de la Calle" (street children) program which assists in the wide spread problem of homeless children in Mexico City.

Specifically designed to enable street children to become more self sufficient and move into a stable environment, the program focuses on providing educational support, shelter, children's homes and family reintegration whenever possible.

About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, visit www.worldvision.org

About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit FurnitureRow.com Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit FurnitureRowRacing.com.

###