Skip to main content

Company History

It All Started in Colorado in 1972.

1972 - The Pillow Shoppe Opens

It all started in 1972 when the partnership of Barney Visser & Warren Collier formed Pillow Shoppe and manufactured poof pillow chairs and bean bags before incorporating as Pillow Kingdom Inc.

Pillow Kingdom Logo

1974 - Pillow Kingdom® Opens

Pillow Kingdom® opens in Denver in 1974.

Original Big Sur Waterbeds Logo

1977 - First Big Sur Waterbeds® Opens

Following the success of Pillow Kingdom®, Big Sur Waterbeds® opened in Denver

Big Sur Waterbeds Logo

1982 - Big Sur Waterbeds® the Nations Largest

In just 5 years Big Sur Waterbeds® becomes the nation's largest waterbed retailer

Oak Express Logo

1993 - First Oak Express® Opens

Next came Oak Express®, opening in 1993.

Sofa Mart Logo

1994 - First Sofa Mart® Opens

Building on the specialty store strategy came the first Sofa Mart®, opening in 1994.

Original Denver Mattress Logo

1995 - First Denver Mattress® Co.® Opens

Entering the mattress business made the perfect addition to the line up in 1995.

Bedroom Expressions Logo

1997 - First Bedroom Expressions® Opens

Bedroom Expressions® opened stores starting in 1997.

Original Furniture Row Logo

1997 - First Furniture Row® Shopping Center® Opens

The specialty store destination brought all of the brand stores to one great shopping location.

Current Furniture Row Logo

2001 - First Furniture Row Outlet® Opens

Similar to Furniture Row® Shopping Center, Furniture Row Outlet® brings multiple brands to one location.

Furniture Row® Companies

Furniture Row® is comprised of four specialized home furnishings and bedding retailers, including Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress®.

Since the opening of our first venture in 1974, our privately held companies have evolved into one of the fastest growing furniture retail operations in the country. With over 330 stores in 31 states, Furniture Row® is currently the largest cash buyer of furniture, and the largest factory direct mattress retailer in the U.S. As a result, we employ over 2,800 staff members in our retail, warehouse, and manufacturing facilities nationwide.

Furniture Row® offers customers the latest styles in quality home furnishings at the best prices possible. Our specialized buying teams are constantly combing the globe in search of the hottest trends and best values available. In addition, incentives like our 200 percent lowest price guarantee, no interest/deferred payment financing, and our highly knowledgeable, specialized sales staff make Furniture Row® one of the most appealing retail furniture operations in the market today.