Boise, ID 83704
Dining & Bedroom
Boise, ID 83704
Your Furniture Row® offers an unmatched selection of quality brands at unbeatable value. Your store is proud to sell product from brands you can trust to give you the most in style, selection, and value.
Furniture Row® offer the unbeatable pricing and selection of specialty furniture stores in one convenient location, and we are dedicated to excellence in customer experience. Our knowledgeable, no-pressure sales staff is available to guide you through each step of the shopping process, from product selection and special orders to purchase financing and delivery. Whether you're shopping for your living room, kitchen, dining room, home office, bedroom, patio, or home décor, our expert salespeople are here to help.
Cole Road from Franklin to Barrister will be closed for eight weeks starting today, but we'll remain open and ready to serve you. Please use the northern entrance to Denver Mattress with access from either North Cole headed south or Barrister
Serving Communities in and near Boise, ID
This location serves families, as well as students, as it is near the campus of Boise State University. This location is proud to be the store of choice for the Mountain Home Air Force Base, and Gowen Field.
With more natural springs than any other state, and the best white water rafting, Idaho draws many visitors, with Boise as the hub.
In addition to Boise, your Denver Mattress serves south-central Idaho, central Oregon, the Treasure Valley region, the Magic Valley region, and Mountain Home.
November 14, 2001
Four home Furniture specialty stores all at one destination
BOISE RECEIVES FURNITURE ROW HOME SHOPPING CENTER
Denver, CO‐Denver Mattress™ Company, Oak Express, Bedroom Expressions®, and Sofa Mart™, all sister companies, will open as a Furniture Row home shopping center in Boise, Idaho, creating a new home furniture retail resource. The shopping center will be located at 107 North Cole Road, at the intersection of Franklin and Cole, one block south of Boise Town Square Mall. All four residential retailers occupy the 38,000 square‐foot building. Denver Mattress Company opened its doors Saturday, November 10, 2001, and employs 6 people. The remaining stores are slated to open in late November. Each is a retail division of the Denver‐based Furniture Row® Companies.
Denver Mattress, the fastest‐growing factory‐direct mattress retailer, is considered unique among its I competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private‐label ‐ultimately providing full control over how its products are priced and sold.
The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. In the end, Denver Mattress customers get brand name quality mattresses for as much as 50 percent less. The company, which originated in Denver in 1995, currently has 43 stores stretching from Arizona to Michigan.
Oak Express is not a new retailer to Boise. The store that offers homeowners real wood furniture for almost any room of the house, at discount prices, is relocating to the new location. Because Oak Express stores operate as both retail space and functional warehouses for the store's inventory, the chain has been able to keep overhead low and offer immediate product availability.
Beyond its tremendous price advantage, Oak Express' quality standard of carrying only furniture made of real wood is yet another strong selling point in the marketplace. That's because most of the wood furniture being sold today is made using computer generated pictures of wood grain, which is then laminated onto pa1ticleboard. The company originated in 1985 and has over 90 stores.
Sofa Mart is a relatively new player in the residential furniture market. It specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories ‐ basically, the type of furniture used in living and family room areas of the home.
The chain provides a large variety of styles, some of which are reminiscent of those found in high‐end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart's products more attractively priced and more readily available. Currently, there are 20 stores nationwide and aggressive growth is planned.
Furniture Row Companies is the fourth largest family ‐owned specialty home furnishings and bedding retailer. It is comprised of a flagship brand Oak Express and 5 other company‐owned operations, including Sofa Mart, Bedroom Expressions, Denver Mattress Company, Big Sur Waterbeds, and Furniture Row Outlets.
Furniture Row operates 167 stores in 30 states, across all its brands, and plans for aggressive expansion over the next five years. Already, the company is among the "Top 15" national furniture retailers and it has become the nation's largest cash buyer of home furnishings.