Denver Mattress Introduces Doctor's Choice™ Mattresses Which Really Are A Doctor's Choice

DENVER, March 18 /PRNewswire/ ‐ Dr. Brian Wieder, is the Spine Program Director at the Colorado Neurological Institute and he's also someone who has suffered from chronic back pain for several years. Which not only makes him a very credible spokesperson for a new line of back support mattresses, Dr.'s Choice™ Mattresses from Denver Mattress, but he's someone company officials could count on to give a compelling and believable testimony.

"The last thing we wanted to do was to associate ourselves with all those other cheesy mattress infomercials," said Bill McKendry, Marketing Director for Furniture Row Companies, the parent company of Denver Mattress. "So when we first heard of Dr. Wieder's experience, not to mention his credentials, we knew we had a user story that could be shared in a very candid manner and still be effective. Plus, the fact that Dr. Wieder wanted his endorsement to be non‐paid only added to the type of credibility we were looking for."

"When I was shopping for a mattress ... I looked at virtually every brand in existence," said Dr. Wieder. "I spent a lot of time looking and researching them all. For a while I even used an inflatable mattress because it was the only thing that worked. And it worked badly. But after I walked into Denver Mattress one day and layed down on their pillow top mattress, I was happily surprised by the comfort and bought it."

"It worked beautifully! And for the first time in a long time I was able to get a good night sleep." He adds: "To this day, I tell my patients about Denver Mattress. Why not? I sleep on one. It's a good mattress. It helped me. Maybe it can help them."

Doctor's Choice™ Mattress has several components that together create a better mattress for a better night's sleep. While the relative firmness of the foam padding is a personal choice, the quality is measured in terms of density. The high‐density foam used in Doctor's Choice™ Mattress measures 1.8 density resulting in pressure point elimination in hip and side areas of the body, which means that Doctor's Choice™ reduces capillary cut‐off and improves spinal alignment for a more restful night's sleep.

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private‐label, providing full control over how its products are made, priced and sold.

"We've always been a company of honest solutions and honest values," concludes Mr. McKendry. "Which is why the partnership with Dr. Wieder on this new line of mattresses is such a good fit. It's a great product at a great price and has the support of someone with great credentials in the area of finding solutions for people who are suffering from back pain."

Doctor's Choice™ Mattress is exclusively found in Furniture Row Stores: Denver Mattress and Bedroom Expressions. Furniture Row Companies is the fourth largest family‐owned specialty home furnishings and bedding retailer. It is comprised of a flagship brand Oak Express® and 5 other company‐owned operations, including Sofa Mart® Bedroom Expressions®, Denver Mattress® Company, Big Sur® Waterbeds, and Furniture Row Outlets®.

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