Denver Mattress Company Opens Store in Helena, MT

DENVER, CO, March 16, 2017 ‐ Denver Mattress Company, one of Furniture Row's four specialty stores, is pleased to announce the grand opening of a new store in Helena, MT. Located at 1100 Road Runner Drive, Helena, MT, 59601 next to McKenzie River Plaza, the debut store represents the 112^th in the US.

Discussing the new store, district manager Mike Farnsworth says, "Our goal at Denver Mattress is to make mattress shopping a comfortable experience by providing the best service, selection, quality, and value. I want people in Montana to be able to find the perfect mattress at a very reasonable price. I am especially excited to share our patented custom mattress fittings, where our experts help individuals find the best mattress for their body type and sleep patterns."

By using the same high-quality materials as other leading brand name manufactures, Denver Mattress is able to eliminate the middleman and pass the savings on by taking on the role of manufacturer, retailer, and distributor. In many instances, Denver Mattress' prices can be up to 50% less than the competition.

Denver Mattress carries the widest selection of top mattress brands, including their own extremely popular Doctor's Choice mattress, the best mattress buy under $800 as selected by the nation's leading consumer magazine. For years Denver Mattress has been ranked as one of the very best mattress stores in the nation for quality, service, selection, and value. With a 365 Night Better Sleep Guarantee customers can rest easy knowing they'll find a mattress that meets their comfort standards.

During the grand opening celebration from March 20^th through May 11^th, shoppers can get two free BedWorks™ Grand Vitae Pillows (up to a $100 value) with the purchase of $499 or more.

About Denver Mattress Company

Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. A Better Tomorrow Starts Tonight.® Visit www.DenverMattress.com.

About Furniture Row Companies

The specialty stores of Furniture Row (Denver Mattress, Sofa Mart, Oak Express, and Bedroom Expressions) provide home furnishings, mattresses, and linens all at one convenient location. Family-owned and operated with more than 330 stores in thirty states, Furniture row is one of America's largest furniture and bedding retailers. Real Furniture. Real Value.® Visit www.FurnitureRow.com.

Furniture Row also owns and sponsors their own NASCAR racing team. The driver lineup includes Martin Truex Jr. in the No. 78 Toyota Camry and rookie Erik Jones in the No. 77 Toyota Camry. Visit www.FurnitureRowRacing.com.

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