A new, unique shopping experience. Four specialty stores at one location.

Furniture Row Center is moving to Pharr.

Denver, CO‐ Furniture Row Companies®, the fourth largest family‐owned specialty home furnishings and bedding retailer is announcing the grand opening of a new home furniture retail center at 1204 West Express 83, along Expressway 83 just East of El Centro Mall and Horne Depot.

Join us for a ribbon cutting ceremony on Friday March 12th at 9:30am to help us welcome in a great shopping experience!

"The center will bring a unique furniture shopping experience to the area," said Bill McKendry, Marketing Director for Furniture Row Companies. "Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they all guarantee their prices to be the lowest."

The specialty retailers located in The Furniture Row Shopping Center will include Oak Express®, Bedroom Expressions®, Sofa Mart® and Denver Mattress® Company. The location of the new center will be at 6000 Franklin St.

Here's a run down on each store brand and their specialty...

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private‐label. Ultimately, providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand name manufacturers , but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand name quality mattress 's for as much as 50 percent less.

Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories. The kind of furniture you would use in your living room and family room areas of the home.

The chain provides a large variety of styles, some of which are reminiscent of those found in high‐end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart's products more attractively priced and more readily available. Currently, there are 27 stores nationwide with aggressive plans for expansion in the future.

Oak Express offers homeowners real wood furniture for almost any room of the house, at discount prices. Because Oak Express stores operate as both retail space and functional warehouses for the store's inventory, the chain has been able to keep overhead low and offer immediate availability. Oak Express is America's largest cash buyer of wood furniture, and you can understand the company's success with today's time constrained and value conscious consumer.

Bedroom Expressions provides a unique retail experience, a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices. The company manufactures much of its own furniture and markets those products within Bedroom Expressions under the "Pacific Frames" brand name.

Furniture Row operates over 250 stores nationwide, across all of its brands. The company is among the "Top 15" national furniture retailers and it has become the nation's largest cash buyer of home furnishings.