December 1, 2003

A new, unique shopping experience, four specialty stores under one roof

Furniture Row Outlet opens it's doors in Waterloo

Denver, CO ‐ Don't miss out! Furniture Row Companies®, announces their Grand Opening Celebration for the arrival of their Furniture Row® Outlet: Oak Express®, Bedroom Expressions®, Sofa Mart® and Denver Mattress® Company at 4141 Mirage Ridge, next to Sam's Club.

"The outlet will bring a unique furniture shopping experience to the area," said Bill McKendry, Marketing Director for Furniture Row Companies. "Unlike other furnishings retailers, our outlets have four specialty stores under one roof. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines." Furniture Row Outlet has hundreds of bargains on some of America's most popular furniture. The only thing bigger than our selection is the money you'll save.

Here's a run down on each store brand and their specialty...

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private‐label. Ultimately, providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand name quality mattress's for as much as 50 percent less.

Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories. The kind of furniture you would use in your living room and family room areas of the home.

The chain provides a large variety of styles, some of which are reminiscent of those found in high‐end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart's products more attractively priced and more readily available.

Oak Express offers homeowner s real wood furniture for almost any room of the house, at discount prices. Because Oak Express stores operate as both retail space and functional warehouses for the store's inventory, the chain has been able to keep overhead low and offer immediate availability. Also Oak Express is America's largest cash buyer of wood furniture which gives them a buying power advantage over any competitor. Needless to say, Oak Express has had great success with today's time constrained and value conscious consumer.

Bedroom Expressions provides a unique retail experience, a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices.

Furniture Row operates over 250 stores nationwide, across all of its brands. The company is among the "Top 15 "national furniture retailers and it has become the nation's largest cash buyer of home furnishings.

Ratings and Reviews for Furniture Row Store in Waterloo, Iowa