Furniture Row Press El Paso, TX

Fastest-Growing Factory-Direct Mattress Retailer to Open in El Paso

Denver, CO -Denver Mattress® Company, the fastest-growing factory-direct mattress retailer opens its doors in El Paso, Texas on January 20, 2003. A Colorado-based mattress retailer and manufacturer, Denver Mattress will be located at 1400 Airway in El Paso.

Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label. Ultimately, providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand name quality mattress's for as much as 50 percent less.

Denver Mattress originated in Denver Colorado in 1995, currently has forty-eight stores across the United States. Denver Mattress is a part of the Furniture Row® Companies, family of brands that also include Oak Express®, Sofa Mart® and Bedroom Expressions®.

Furniture Row Companies is the fourth largest family- owned specialty home furnishings and bedding retailer. It is comprised of a flag ship brand Oak Express® and 5 other company- owned operations, including Sofa Mart®, Bedroom Expressions®, Denver Mattress® Company, Big Sur® Waterbeds, and Furniture Row Outlets.

Furniture Row operates over 184 stores in 30 states, across all its brands, and plans for aggressive expansion over the next five years. Already, the company is among the "Top 15" national furniture retailers and it has become the nation's largest cash buyer of home furnishings.